COMPASS CREW
COMPASS CREW
COMPASS CREW
Domain
TRAVEL Company
Role
PRODUCT Designer - CONTRACT
TIMELINE
DEC, 2022
Service
MOBILE / WEB DESIGN & BRANDING
whimscribe
whimscribe
.co
.co
About Compass Crew
Compass Crew is an adventure-focused startup for solo travellers and backpackers in India. The startup's dedication to creating unforgettable adventures has made it a beacon of inspiration in the travel and adventure community. With the crew’s mission to help the genZ and millenials experience exploring the unexplored locations and teaching survival skills, they aim to help 5000 people explore the benefits of being one with the nature in the next 12 months.
Compass Crew is an adventure-focused startup for solo travellers and backpackers in India. The startup's dedication to creating unforgettable adventures has made it a beacon of inspiration in the travel and adventure community. With the crew’s mission to help the genZ and millenials experience exploring the unexplored locations and teaching survival skills, they aim to help 5000 people explore the benefits of being one with the nature in the next 12 months.
Compass Crew is an adventure-focused startup for solo travellers and backpackers in India. The startup's dedication to creating unforgettable adventures has made it a beacon of inspiration in the travel and adventure community. With the crew’s mission to help the genZ and millenials experience exploring the unexplored locations and teaching survival skills, they aim to help 5000 people explore the benefits of being one with the nature in the next 12 months.
Understanding the problem
We wanted to create a platform that would inspire people to seek unique adventures and connect with like-minded travelers. I realized that the existing website wasn't doing a great job of attracting and keeping people interested. It needed more information, easier navigation, and a page dedicated to special events.
We wanted to create a platform that would inspire people to seek unique adventures and connect with like-minded travelers. I realized that the existing website wasn't doing a great job of attracting and keeping people interested. It needed more information, easier navigation, and a page dedicated to special events.
We wanted to create a platform that would inspire people to seek unique adventures and connect with like-minded travelers. I realized that the existing website wasn't doing a great job of attracting and keeping people interested. It needed more information, easier navigation, and a page dedicated to special events.
Design process and Challenges
As a visually-driven adventure startup, it was crucial to create a platform that captured the thrill of exploration. To achieve this, I delved deep into the world of adventure travel, studying competitors like Thrillophilia to understand their design approaches. To ensure our platform aligned with the team's vision, I drew inspiration from visually stunning websites that effectively conveyed their brand's essence.
As a visually-driven adventure startup, it was crucial to create a platform that captured the thrill of exploration. To achieve this, I delved deep into the world of adventure travel, studying competitors like Thrillophilia to understand their design approaches. To ensure our platform aligned with the team's vision, I drew inspiration from visually stunning websites that effectively conveyed their brand's essence.
As a visually-driven adventure startup, it was crucial to create a platform that captured the thrill of exploration. To achieve this, I delved deep into the world of adventure travel, studying competitors like Thrillophilia to understand their design approaches. To ensure our platform aligned with the team's vision, I drew inspiration from visually stunning websites that effectively conveyed their brand's essence.
To keep everything on track, I created a mood board 🌈 that incorporated all these elements ✨ , guiding my design decisions throughout the process 🎨
To keep everything on track, I created a mood board 🌈 that incorporated all these elements ✨ , guiding my design decisions throughout the process 🎨
To keep everything on track, I created a mood board 🌈 that incorporated all these elements ✨ , guiding my design decisions throughout the process 🎨
We wanted to give users a thrilling experience before they even booked an adventure. So, we created a landing page that immerses them in the adventure 🏕️ . This includes a sticky menu bar with an interactive search bar 🔍
We wanted to give users a thrilling experience before they even booked an adventure. So, we created a landing page that immerses them in the adventure 🏕️ . This includes a sticky menu bar with an interactive search bar 🔍
We wanted to give users a thrilling experience before they even booked an adventure. So, we created a landing page that immerses them in the adventure 🏕️ . This includes a sticky menu bar with an interactive search bar 🔍
To bring in more leads 🧲 for the CC exclusive exploration trips, a unique section was introduced right after the hero section to showcase the upcoming events and trending content 🔥
To bring in more leads 🧲 for the CC exclusive exploration trips, a unique section was introduced right after the hero section to showcase the upcoming events and trending content 🔥
To bring in more leads 🧲 for the CC exclusive exploration trips, a unique section was introduced right after the hero section to showcase the upcoming events and trending content 🔥
Previous platform lacked a proper search functionality. We incorporated a new search experience ✨ which enables the user to explore the adventures that they can venture upon 🚀
Previous platform lacked a proper search functionality. We incorporated a new search experience ✨ which enables the user to explore the adventures that they can venture upon 🚀
Previous platform lacked a proper search functionality. We incorporated a new search experience ✨ which enables the user to explore the adventures that they can venture upon 🚀
Recreating the event cards 🎟️ to match the vibe 🏔️ such that it includes all the necessary information and yet look exotic, was bit of a task. Ticket style cards was what I was looking for, and this is what I came up with. Users and the stakeholders liked this creative approach 🎉
Recreating the event cards 🎟️ to match the vibe 🏔️ such that it includes all the necessary information and yet look exotic, was bit of a task. Ticket style cards was what I was looking for, and this is what I came up with. Users and the stakeholders liked this creative approach 🎉
Recreating the event cards 🎟️ to match the vibe 🏔️ such that it includes all the necessary information and yet look exotic, was bit of a task. Ticket style cards was what I was looking for, and this is what I came up with. Users and the stakeholders liked this creative approach 🎉
BRAND REPRESENTATION - OUR TRIBE
To create a strong sense of community, Compass Crew needed a website that reflected their adventurous brand. I created a collage-style section that felt like an explorer's journal, showcasing the community and their shared passion for exploration. This section included media content from previous user experiences, such as pictures, social media interactions, real-time status updates, and personal journals. By highlighting the community, Compass Crew felt valued and aligned with their vision.
To create a strong sense of community, Compass Crew needed a website that reflected their adventurous brand. I created a collage-style section that felt like an explorer's journal, showcasing the community and their shared passion for exploration. This section included media content from previous user experiences, such as pictures, social media interactions, real-time status updates, and personal journals. By highlighting the community, Compass Crew felt valued and aligned with their vision.
To create a strong sense of community, Compass Crew needed a website that reflected their adventurous brand. I created a collage-style section that felt like an explorer's journal, showcasing the community and their shared passion for exploration. This section included media content from previous user experiences, such as pictures, social media interactions, real-time status updates, and personal journals. By highlighting the community, Compass Crew felt valued and aligned with their vision.
Final Words
Project Compass Crew has been a really exciting design project for me which lead me to unseen exploration in the world of design. Throughout the journey, at times I was clueless, directionless and inspiration-less but the whole team, my friends and mentors were really a lifesaver. This helped me equip real great knowledge of including the design content with the branding.
Project Compass Crew has been a really exciting design project for me which lead me to unseen exploration in the world of design. Throughout the journey, at times I was clueless, directionless and inspiration-less but the whole team, my friends and mentors were really a lifesaver. This helped me equip real great knowledge of including the design content with the branding.
Project Compass Crew has been a really exciting design project for me which lead me to unseen exploration in the world of design. Throughout the journey, at times I was clueless, directionless and inspiration-less but the whole team, my friends and mentors were really a lifesaver. This helped me equip real great knowledge of including the design content with the branding.
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Design works by NAVNEET KAUR
Hit me up for design chats, brainstorms, or if you're in dire need of a virtual high-five
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© 2024 WHIMSCRIBE.CO
Design works by NAVNEET KAUR
Hit me up for design chats, brainstorms, or if you're in dire need of a virtual high-five
CRAFTING EXPERIENCES
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© 2024 WHIMSCRIBE.CO
Design works by NAVNEET KAUR